Motorola Defy Handles All Types of Condition’s.

I decided to research about the new Motorola phone that is built to withstand many different types of conditions. This new Motorola phone was first debuted on September 13, 2010. It was shown on the Farewell Season Premie of the Oprah Winfrey Show. This was a huge public relations campaign for Motorola because they handed out one of these new phones to every member in the audience traveling to Australia for Oprah’s final season.

By Motorola unveiling their new product on this show they appealed to everyone who watches Oprah because they know how generous Motorola is. Also, Oprah described the phone as perfect to take anywhere rugged such as Australia, because it is water and scratch proof.

This new phone is offered only to customers of T-Mobile USA and promotes a 3.7 inch screen. This screen is high-resolution and is scratch-resistant. The phone is also water and dust resistant to help when playing at the beach.

Motorola Defy has a durable outer shell.

“DEFY is designed to handle everything that life throws your way,” said Bill Ogle chief marketing officer, Motorola Mobility, Inc. “With all the features consumers expect in a smartphone, DEFY packs Web browsing, entertainment and messaging capabilities as well as an exterior design that can withstand the stresses of everyday life.”

Motorola followed the Page Principle of listening to the customer because many people constantly complain about the poor quality phones are made and how they aren’t durable. So Motorola then responded by making a phone that has an extremely durable outer shell.

How does debuting a new phone such as the Defy on the Oprah show help Motorola’s public relations?

To read more about the Defy click here.

Barnes & Noble Releases New Nook Color.

The New Nook Color is a huge step for Barnes and Noble in the tablet race.

On October 26, Barnes and Noble revamped and unleashed its new addition to its tablet line. In comes the Nook Color, which has color, instead of black and white and has a slew of new features. It can now support a full web browser, Pandora, and has a wide of assortment of apps that can be downloaded.

Barnes and Noble is planning to expand the market in which the Nook is sold by opening the door to Wal-Mart. Barnes and Noble is trying to broaden its market because it wants to become a cheaper alternative than the iPad. The new Nook starts at $249 whereas the iPad starts at $499.

Barnes and Noble uses Facebook and Blogs to update its consumer on the latest Nook information. Their Facebook page posted status’s on the 26th of October at 3 and 4 o’clock to announce the new Nook. Over 4oo hundred people liked and commented on each status, which I think is surprising since Barnes and Noble have over 200,000 fans.

The blog is linked from the Facebook page and it gives all the features and specs of the new Nook Color. On every feature described is a picture of the Nook Color performing the feature, which I think is a way Barnes and Noble is showing off the new design. The company wants to show the vivid colors and app’s that can be run on the Android based device.

By having all these social media tools, Barnes and Noble was able to update the public as to when the Nook Color was coming out and where the public could purchase the device.

Question: Do you think Barnes and Noble had a good strategy in announcing the new Nook to the public?

The New MacBook Air: It’s a New Generation.

Apple unveiled its new and improved MacBook Air at its press conference in California this past Wednesday. The company wanted to reinvent and make the Air a more compact laptop for individuals to use. Apple also renovated its other laptops, but the renovation of the Air provides more of a significance because of the new technology it entails. It brings with it a new generation of technology that includes such developments as solid state flash storage and increased Internet services instead of hard discs and optical drives.

With this such development it will make the Air faster, more reliable, lighter, and smaller says the Apple website. It is faster because flash storage is not as slow as hard disk. It is more reliable because it gets rid of the hard drive crashing.

Newly designed MacBook Air

The 11-inch and 13-inch models of the new Air weigh in about 2.3 pounds, which is significantly less than it has in the past and it’s price starts at $999.

Steve Jobs talked at length about the new technology, “MacBook Air is the first of a new generation of notebooks that leaves behind mechanical rotating storage in favor of solid state flash storage.” By defining this product as the new generation of the company he is conducting public relations as if the whole company depends on this new technology and product.

Apple is proving that it can back up its promises to constantly strive to become the leader in technology by using different ideas from the iPad and other things they have created and implementing them with their new products such as the Air. By making the best technology and always coming out with new products Apple is able to get ahead of Microsoft and other technology companies.

Discussion Question: How can Apple convince its customers to buy the newer Air instead of the iPad?

The BlackBerry PlayBook…Is it too late?

So, BlackBerry finally introduced a tablet at their Research In Motion (RIM) convention that can now compete with the iPad. It will be available about a year later than the iPad, but the company is looking forward to it making a bigger splash in the tablet community. This new gadget will be about three inches smaller than the iPad and has some interesting features that it will boast. BlackBerry describes the PlayBook to be convenient for big businesses or for personal use.

Introducing the all-new BlackBerry PlayBook

I personally am looking forward to seeing how it fares with the iPad. Most people have wished the iPad was smaller and the PlayBook has a new web browser that could be promising. The PlayBook will also boast Apps that can be downloaded just as in the Apple product.

While, I was reading BlackBerry’s press release I couldn’t help, but notice their use of words such as new, uncompromised, highly responsive, fluid, true, and powerhouse. These are very strong words that a company can use to promote its product. By using these words the company is able to make it sound like the top of the line and in some ways I think they over do it because every sentence they seem to beef up with strong words. They are trying to make their product more appealing than the iPad.

In their press release they state all these facts about how its going to be the game changer in tablets, but I want to see if these statements prove to be true. Also, when you navigate to the blackberry website the homepage is set to the PlayBook and their are lots of pictures of it. They are conducting public relations as if the whole company depends on it and are really pushing for this product to beat out the iPad.

Do you think these tactics will work for the PlayBook to beat out the iPad?

Steve Jobs Sends Blunt Responses

The CEO of Apple, Steve Jobs, now has a reputation of having a grouchy side. He is constantly working on bettering the Apple products and is one of the key figures in the success of the company. Lately, however, he has been in the news for mishaps in his companies products and his email responses.

He wrote back to one college student, “Our goals do not include helping you get a good grade. Sorry.” All she was asking was a couple questions regarding the public relation aspects of the iPad. What kind of message does this send to the public? Yes, he is a busy person, but why in the first place does he have his email address readily available for people to ask him questions.

This response to this college student isn’t just the first there is a whole website dedicated to Steve Jobs email responses called emailsfromsteve.com.

Steve Jobs giving a speech at his press conference.

Steve Jobs is trying to be available to the customer, but from a public relations stand point he should not answer college kids questions. His public relations department needs to handle these problems better because a Cnet employee called also and got no response.

Steve Jobs is not listening to his customers at all, which can be huge part in public relations. Some of these people that he is being blunt to have the ability to slam his public relations. There is already a website dedicated to his responses he should handle these problems better.

Discussion Question: If you were the head of Apple, how would you handle these emails from customers?

Apple Introduces Ping.

Apple at their recent press conference introduced iTunes10 and the new social networking system they setup called Ping. Within the first 48 hours there were already 1 million users on it.

“iTunes is the number one music community in the world, with over 160 million iTunes users in 23 countries, and now we’re adding social networking with Ping,” said Steve Jobs, Apple’s CEO. “With Ping you can follow your favorite artists and friends and join a worldwide conversation with music’s most passionate fans.”

The new iTunes 10 has a new logo, which gives it a fresh taste and got rid of the classic design and made it look more futuristic. Apple had listened to their public and decided to revamp iTunes and make it more update. People like to see a more up-to-date version because it is something new they have to buy.

Apple had to prove that they were the best music company by updating their music library and so they proved this by action. They took the chance to create something new people could follow their favorite artists and friends music taste by and came out with Ping.

The new iTunes store.

The company also remained calm when they first launched it and waited to see how it went. By posting two day’s later on their website that they had already reached a million people they are still not concerned that not everyone has downloaded it yet, but they are remaining confident in their product.

Apple has always been one of the biggest music stores and by adding Ping, they are conducting public relations as if the whole company depends on it.

Discussion Question: How do you think Apple will continue to promote this new social networking site they have connected to iTunes.

Apple Unveils the new iPod Touch.

Thinnest and Lightest iPod Touch Ever

On September 1, 2010, Apple revealed its new line of iPods starting off with the redesigned iPod Touch. This is the 4g iPod touch Apple has come out with since the beginning. It is faster and better than all the rest. Steve Jobs held a conference in which he announced the new line of iPods. This is a strong public relations tactic because by presenting the new product with its CEO it takes the risk of any disapproval straight to him.

His comments on the new iPod touch were that, “We’ve put our most advanced technology in the new iPod touch.”  By stating such a fact he is telling the truth about their product and emphasizing that it will be better than the rest.

He also made statements that said, “it’s an iPhone without the phone.” Many customers complained about how the iPod touch did not have a camera and that it was lacking many of the iPhone capabilities. He listened to the customer and present them with a product that was equivalent to the iPhone, but people don’t have to buy a cellular plan with it.

When Jobs was unveiling the new product he remained calmed and answered the questions with perfect delivery. He even tests out the product while on stage, which can be nerve-wrecking if the product doesn’t work right.

Apple’s public relation website also at the end of their article mention their other products such as the Mac to provide the public with a trusted company, which represents  conducting their public relations as if the entire Apple brand depends on it.

Discussion Question: How does Apple manage to sell the same product, but just a newer version and still get it to sell better than the rest?